Pitstop – Privacy Notice 

Pitstop Advertising Limited (“us”, or “we”) are the “data controller” in respect of your personal information. This privacy notice provides you with details on how any of personal information about you we collect from you or third parties, or that you provide to us, in relation to the Pitstop app (the “App”) will be processed by us. 

Please read the following carefully to understand our practices regarding your personal information and how it will be treated. 

1. HOW AND WHEN WE COLLECT PERSONAL INFORMATION ABOUT YOU 

We collect and process personal information when you: 

• visit the App (including when registering for an account, sign up for newsletters or enter a prize draw); 

• earn points or use points to unlock any offers or rewards in the App; 

• purchase any products or services from one of our partners using an offer or reward; 

• arrive at a motorway service station and your vehicle’s registration number is recognised through automatic number plate recognition technology operating at the service station; 

• interact with advertisements shown within the App; 

• approve the use of your device's geo-location technology by the App; 

• contact our customer service centres or request information from us in any other way; 

• participate in our customer satisfaction surveys or other market research; and 

• communicate with us via social networking websites, third party apps or similar technologies. 

We will indicate where any personal information we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information which we have indicated is mandatory. In some circumstances this may mean we are unable to provide you with a certain service or product. 

We may receive information about you from third parties including: 

• from our partners who provide the offers and rewards where you use your points;  

• from digital advertising platforms and social media networks; 

• from companies that collect and hold data linked to motorists and make information or insights about individual motorists available to third parties;   

• from companies that conduct market research and behavioural analysis; 

• identity and contact information from publicly available sources; and 

• information from government and law enforcement agencies. 

1. WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU 

We may collect and process the following personal information about you: 

Submitted Information 

We may collect and process the following personal information about you which you provide to us: 

• contact details (such as your name, address, email address and telephone number); 

• date of birth; 

• information regarding your vehicle (including the registration number); 

• password and other authentication information; 

• your profile photo on the app; 

• responses to any customer satisfaction surveys or market research (unless these are provided anonymously); 

• payment card data;  

• your marketing preferences; and 

• information about your interactions with advertisements. 

Additional information 

The App also stores your activity history as well as your balance of points. 

If you contact us with a complaint or query, we may keep a record of any phone number used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided. 

Automatically collected information 

When you visit the App, we may also collect information from your device automatically, for example using technologies which are similar to “cookies” but operate on mobile devices (they are sometimes referred to as “software development kits” or “SDKs”). This type of information may include information about your device, operating system and IP address; certain unique IDs which relate to your mobile device; and your login information. 

If you do not wish for the above types of technology to be used for advertising purposes, you should select the relevant privacy settings in your mobile device which, depending on the device (and operating system) you are using, will allow you to prevent certain data being accessed on your device for advertising purposes. 

1. PURPOSES FOR PROCESSING YOUR PERSONAL INFORMATION 

We may process your personal information for the following purposes: 

• to provide you with services via the App; 

• to authenticate your access to the App; 

• to provide advertising to you that we think is likely to be of interest to you; 

• for system administration purposes and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; 

• to distinguish you from other users (for example to remember your log-in details); 

• to monitor your use of the App to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device; 

• to provide customer support and ensure we provide a good level of customer service; 

• to notify you of any changes to our services; 

• to conduct analysis assessing trends and the effectiveness of our advertising and marketing activities (including using your personal information to evaluate, analyse or predict certain personal aspects relating to you, such as your preferences, economic situation, interests, and/or location); 

• for security and fraud prevention; 

• to ensure that the App is safe and secure; and 

• to comply with applicable laws and regulations. 

The unique identifiers and automated collection technologies referred to above are used for various purposes. These include: (a) to enable the App to operate effectively (e.g. enabling you to log into your account); (b) to allowing us to recognise and count the number of users and to see how users navigate the App (which enables us to improve the way the App works - for example, by ensuring that users are finding what they are looking for easily); (c) to enable us to recognise users and personalise the content in the App and remember preferences; and (d) to display offers, rewards and advertising in the App as well as on third party websites and services that is more relevant to your interests. 

We may also match personal information that you provide to us directly with other information about you obtained from or held by third party sources (such as social media platforms). This may include your contact details, demographic data, your social media interactions, preferences, shopping habits, interests, geographic location and age or age range. We may use this personal information to tailor and show advertisements which are more relevant to you either on the App or on third party websites (including social media platforms).  

We will also share this data with our parent company, iMedia, and other third party data and advertising partners who will use this information to further enhance information they may already hold about you and to use insights to tailor and show advertising which are more relevant to you either through their own apps or websites or other third party websites or apps including social media platforms. 

If you have opted in to email marketing, we will use your contact details and other personal information to keep you up-to-date by email with news, offers and rewards and to share details by email of any offers or rewards from our partners. We use your personal information to tailor this type of marketing so that it is more relevant to you and more likely to match your interests. 

1. LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION 

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. We rely on the following legal bases to process your personal information: 

• Consent: For example, where you consent to the App accessing your location when you use certain features in the App or where you consent to tracking within apps or personalised advertising. Where we have asked for your consent, you are able to withdraw it any time. 

• Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively as a loyalty programme, and also to profile our customers for the purposes of tailored advertising, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example we will rely on this legal basis when we conduct certain market analysis to understand our customers in sufficient detail so we can create new services and improve our services and where we match and share data with our partners to aid co-ordination of advertising across our and our partners' channels. 

• Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you undertaken an activity that earns points, we need to process certain personal data in order to comply with our obligation to allocate the relevant points to your account. 

• Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation. 

1. WHERE WE STORE YOUR PERSONAL INFORMATION 

The personal information that we collect may be transferred to, and stored at, a destination outside the UK. Whenever we transfer your personal information out of the UK to countries which have laws that do not provide the same level of data protection as the law in the UK, we always ensure that a similar degree of protection is afforded to it by ensuring that appropriate safeguards are in place. 

In these cases, we rely on approved data transfer mechanisms (such as standard contractual clauses) to ensure your information is subject to adequate safeguards in the recipient country. For further information about these safeguards, contact us at help@pitstopapp.co.uk. 

1. HOW WE KEEP YOUR PERSONAL INFORMATION 

We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. 

More specifically, we will delete personal information held for the purposes of administering your account or for marketing and advertising purposes after 2 years of inactivity on your account and will delete personal information relating to the points you have accumulated and any transactions using those points 7 years after the points were accumulated or the transaction took place.   

1. DISCLOSING YOUR INFORMATION 

We may share your personal information within our group of companies (i.e. our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006). We may also share your personal information with our suppliers, business partners and service providers, where they are helping us to market and advertise our services as well as providing our services, providing the relevant offers and/or rewards to you and advertising their services to you. For example, we may share additional information with our partners about things like your vehicle, purchases, spend or usage of products or services. Likewise, if you enter a prize draw on the App, we may need to share your information with our agents, prize suppliers or other third parties involved in administering the prize draw and fulfilling the prizes. 

We may also disclose your personal information to other third parties in the following cases: 

• for the purposes of research, evaluation, and analysis; 

• in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets; 

• if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets; 

• if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request; or 

• to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction). 

1. YOUR RIGHTS 

You have certain rights in relation to your personal information. These rights are not applicable in all circumstances and exemptions may apply. These rights are:: 

• Access: you are entitled to ask us if we are processing your personal information and, if we are, you can request access to your personal information (commonly known as a data subject access request). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it; or 

• Correction: you are entitled to request that any incomplete or inaccurate personal information stored by us is corrected; 

• Erasure: you are entitled to ask us to delete or remove personal information in certain circumstances. There are certain exceptions where we may refuse a request for erasure, for example, where the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims; 

• Restriction: you are entitled to suspend the processing of certain of your personal information, for example if you want to establish its accuracy; 

• Data Portability: you may request the transfer of certain of your personal information to another party in some circumstances; 

• Objection: where we are processing your personal information based on a legitimate interest (or those of a third party) you may object to processing on this ground. However, we may be entitled to continue processing your personal information based on our legitimate interests; and 

• Withdraw consent: where you have provided your consent to the collection and processing of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. 

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please conduct us using the contact details below. 

You may also have the right to complain to the Information Commissioner’s Office if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns. 

1. CHANGES TO THIS PRIVACY NOTICE 

We may change this privacy notice at any time. The new privacy notice will be displayed in the App. The date this privacy notice was last updated appears at the bottom.