Privacy Policy

Pitstop – Privacy Notice  

Pitstop Advertising Limited (“us”, or “we”) are the “data controller” in respect of your personal information. This privacy notice sets out the basis on which any of your personal information we collect from you or third parties, or that you provide to us, in relation to the Pitstop app (the “App”) will be processed by us.  

Please read the following carefully to understand our practices regarding your personal information and how it will be treated. 

         1. HOW AND WHEN WE COLLECT PERSONAL INFORMATION ABOUT YOU  

We collect and process personal information when you:  

  • visit the App (including when registering for an account, sign up for newsletters or enter a prize draw); 

  • earn points or use points to unlock any offers or rewards in the App;  

  • purchase any products or services from one of our partners using an offer or reward; 

  • arrive at a motorway service station and your vehicle’s registration number is recognised through automatic number plate recognition technology operating at the service station; 

  • enable geo-location technology on your device; 

  • contact our customer service centres or request information from us in any other way; 

  • participate in our customer satisfaction surveys or other market research; and 

  • communicate with us via social networking websites, third party apps or similar technologies.  

We will indicate where any personal information we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information which we have indicated is mandatory. In some circumstances this may mean we are unable to provide you with a certain service or product. 

We may receive information on you from third parties including: 

  • from our partners who provide the offers and rewards where you use your points;  

  • from third parties that are authorised to provide us with your personal information; .  

  • from advertisers, social media networks and companies that conduct market research and behavioural analysis;  

  • identity and contact information from publicly available sources; and 

  • information from government and law enforcement agencies. 

    2. WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU  

We may collect and process the following personal information about you: 

Submitted Information 

We may collect and process the following personal information about you which you provide to us:  

  • contact details (such as your name, address, email address and telephone number); 

  • demographic information (such as age and/or other information that may identify you as an individual); 

  • information regarding your vehicle (including the registration number); 

  • password and other authentication information; 

  • photograph (for example as part of your profile photo on the app);  

  • responses to any customer satisfaction surveys or market research (unless these are provided anonymously); 

  • financial and credit card information; and 

  • your marketing preferences. 

Additional information 

The App also stores your activity history as well as your  balance of points. 

If you contact us with a complaint or query, we may keep a record of any phone number used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided. 

Automatically collected information  

When you visit the App, we may also collect information from your device automatically, for example using technologies which are similar to “cookies” but operate on mobile devices (they are sometimes referred to as “software development kits” or “SDKs”). This type of information may include information about your device, operating system and IP address; certain unique IDs which relate to your mobile device; and your login information. 

If you do not wish for the above types of technology to be use, you should select the relevant privacy settings in your mobile device which, depending on the device (and operating system) you are using, will allow you to prevent certain data being accessed on your device for advertising purposes. 

     3. PURPOSES FOR PROCESSING YOUR PERSONAL INFORMATION  

We may process your personal information for the following purposes: 

  • to authenticate your access to the App; 

  • for system administration purposes and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; 

  • to distinguish you from other users (for example to remember your log-in details); 

  • to monitor your use of the App to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device; 

  • to provide customer support and ensure we provide a good level of customer service; 

  • to notify you of any changes to our services; 

  • to conduct analysis assessing trends and the effectiveness of our advertising and marketing activities (including using your personal information to evaluate, analyse or predict certain personal aspects relating to you, such as your preferences, economic situation, interests, and/or location); 

  • for security and fraud prevention; 

  • to ensure that the App is safe and secure; and 

  • to comply with applicable laws and regulations. 

The unique identifiers and automated collection technologies referred to above are used for various purposes. These include: (a) to enable the App to operate effectively (e.g. enabling you to log into your account); (b) to allowing us to recognise and count the number of users and to see how users navigate the App (which enables us to improve the way the App works - for example, by ensuring that users are finding what they are looking for easily); (c) to enable us to recognise users and personalise the content in the App and remember preferences; and (d) to display offers, rewards and advertising in the App as well as on third party websites and services that is more relevant to your interests. 

We may also match personal information that you provide to us directly with other information about you obtained from or held by third party sources (such as social media platforms). This may include your contact details, demographic data, your social media interactions, preferences, shopping habits, interests, geographic location and age or age range. We may use this personal information to tailor and show advertisements which are more relevant to you either on the App or on third party websites (including social media platforms). 

Unless you have you opted out of marketing, we may also use your contact details and other personal information to keep you up-to-date with news, offers and rewards and to share details of any offers or rewards from our partners. We use your personal information to tailor this type of marketing and advertising so that it is more relevant to you and more likely to match your interests. 

     4. LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION 

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:  

  • Consent: For example, where you consent to the App accessing your location when you use certain features in the App. Where we have asked for your consent, you are able to withdraw it any time. 

  • Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively as a loyalty programme, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example we will rely on this legal basis when we conduct certain market analysis to understand our customers in sufficient detail so we can create new services and improve our services. 

  • Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you undertaken an activity that earns points, we need to process certain personal data in order to comply with our obligation to allocate the relevant points to your account. 

  • Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation. 


    5. WHERE WE STORE YOUR PERSONAL INFORMATION     

The personal information that we collect may be transferred to, and stored at, a destination outside the EEA or the UK, including countries, which have less strict, or no data protection laws, when compared to those in the EEA or the UK.  

Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this privacy notice. In these cases, we rely on approved data transfer mechanisms (such as standard contractual clauses) to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances.  

     6. HOW WE KEEP YOUR PERSONAL INFORMATION 

We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. 

     7. DISCLOSING YOUR INFORMATION 

We may share your personal information within our group of companies (i.e. our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006). We may also share your personal information with our suppliers, business partners and service providers, where they are helping us to market and advertise our services as well as providing our services and the relevant offers and/or rewards to you. For example, we may share additional information with our partners about things like your vehicle, purchases, spend or usage of products or services. We use this information to tailor our services to you. Likewise, if you enter a prize draw on the App, we may need to share your information with our agents, prize suppliers or other third parties involved in administering the prize draw and fulfilling the prizes.   

We may also disclose your personal information to other third parties in the following cases: 

  • for the purposes of research, evaluation, and analysis; 

  • in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets; 

  • if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets; 

  • if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request; or 

  • to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

    8. YOUR RIGHTS 

You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information. 

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please conduct us using the contact details below. 

You may also have the right to complain to the Information Commissioner’s Office if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.  

    9. CHANGES TO THIS PRIVACY NOTICE  

We may change this privacy notice at any time. The new privacy notice will be displayed in the App. The date this privacy notice was last updated appears at the bottom. 

     10. CONTACT US 

Questions and comments regarding this privacy notice should be sent to: help@pitstopapp.co.uk.  

Our registered offices are located at 30-32 3rd Floor, Whitfield Court, Whitfield Street, London, England, W1T 2RQ.  

This Privacy Notice was last updated on 01/08/2024.